Comparisonscost-comparison
How Much Does Traditional Neuromarketing Research Usually Cost?
Traditional neuromarketing studies that use brain scanning equipment are known to be expensive. This article explains typical cost ranges.
By Wreltik Research Team
Traditional neuromarketing research that involves actual brain scanning (such as fMRI or EEG) with human participants is generally expensive.
Most studies of this type cost between $15,000 and $80,000, and some larger or more complex projects can exceed $100,000. The high cost comes from participant recruitment, use of medical equipment, lab time, and analysis by specialized researchers.
Because of these costs, this type of research has historically been used mainly by large brands and agencies that have substantial research budgets.