How Does Wreltik Compare to Traditional Neuromarketing in Terms of Cost?
A comparison of the cost of traditional neuromarketing studies versus using Wreltik for AI-based predictions of brain responses to video.
Traditional neuromarketing research and Wreltik operate differently and have very different costs.
Traditional neuromarketing studies typically involve recruiting participants and using brain scanning equipment. These studies often cost between $15,000 and $80,000 or more.
Wreltik uses AI models that were trained on large neuroscience datasets to generate predictions about how the brain may respond to video content. Because it does not require running new participant studies for each analysis, it can provide predictions at a significantly lower cost.
Wreltik does not claim to deliver the same depth or validation as a full traditional neuromarketing study. It is designed to offer faster and more affordable access to AI-based predictions of brain activity patterns for video content.