Customer Marketing
Understanding and keeping your customers — personas, retention, brand awareness, and customer experience.
Retention
Customer Retention Marketing: Why Keeping Customers Is Smarter Than Finding New Ones
Acquiring a new customer costs 5-7x more than keeping an existing one. How to build a retention marketing program that reduces churn and increases lifetime value.
Jun 23, 2026Customer Understanding
How to Create Buyer Personas That Actually Help You Make Decisions
Most buyer personas are demographic fiction that sits in a drawer. Here's how to build personas based on behavior and psychology that actually guide marketing decisions.
Jun 23, 2026Brand Building
Why Brand Awareness Matters: The Marketing Asset That Compounds
Brand awareness is hard to measure and harder to justify to a CFO. Here's why it matters anyway — and how to make the case for investing in it.
Jun 23, 2026