How Much Does Traditional Neuromarketing Cost?
Traditional neuromarketing studies that use brain scanning equipment are known to be expensive. This article explains typical cost ranges.
There is no published price list for neuromarketing studies, because the price is assembled from parts: recruiting and compensating participants, reserving medical-grade equipment, paying lab time, and paying analysis by specialized researchers. The parts usually total between $15,000 and $80,000, and complex projects exceed $100,000.
Most studies of this type cost between $15, 000 and $80, 000, and some larger or more complex projects can exceed $100, 000. The high cost comes from participant recruitment, use of medical equipment, lab time, and analysis by specialized researchers.
Because of these costs, this type of research has historically been used mainly by large brands and agencies that have substantial research budgets.