Wreltik vs. Traditional Neuromarketing: Cost
A comparison of the cost of traditional neuromarketing studies versus using Wreltik for AI-based predictions of brain responses to video.
Comparing Wreltik to a traditional neuromarketing study on cost is comparing a subscription to a research project. The study runs $15,000 to $80,000 and takes weeks with recruited participants and scanning equipment; the tool returns predictions about how the brain may respond to your creative in minutes, at a significantly lower cost. The real difference is what each can honestly claim about your ad.
Traditional neuromarketing studies typically involve recruiting participants and using brain scanning equipment. These studies often cost between $15, 000 and $80, 000 or more.
Wreltik uses AI models that were trained on large neuroscience datasets to generate predictions about how the brain may respond to video content. Because it does not require running new participant studies for each analysis, it can provide predictions at a significantly lower cost.
Wreltik does not claim to deliver the same depth or validation as a full traditional neuromarketing study. It is designed to offer faster and more affordable access to AI-based predictions of brain activity patterns for video content.