Customer Marketing
Understanding and keeping your customers — personas, retention, brand awareness, and customer experience.
Retention
Customer Retention Marketing: Keep Your Customers
Acquiring a new customer costs 5-7x more than keeping one. How to build a retention marketing program that reduces churn and lifts lifetime value.
Jun 23, 2026Customer Understanding
How to Create Buyer Personas That Work
Most buyer personas are demographic fiction that sits in a drawer. Build personas on behavior and psychology that actually guide marketing decisions.
Jun 23, 2026Brand Building
Why Brand Awareness Matters
Brand awareness is hard to measure and harder to justify to a CFO. Here's why it matters anyway, and how to make the case for investing in it.
Jun 23, 2026