Video Performance
Metrics that matter, benchmarks by platform, and how to diagnose underperforming video.
Brand Lift Studies for Video Ads: What They Measure and How to Use Them
Brand lift studies measure what surveys can't — the effect of your ad on awareness, consideration, and preference. How they work, what they cost, and when to run them.
Jun 23, 2026Conversion Rate Optimization for Video Ads: Beyond the Click
Getting the click is only half the battle. What happens after the click determines whether your ad spend generates revenue. How to optimize the full funnel.
Jun 23, 2026Cross-Platform Video Measurement: Comparing Performance When Metrics Don't Match
Each platform reports different metrics differently. How to compare video performance across Meta, TikTok, YouTube, and LinkedIn when the numbers aren't comparable.
Jun 23, 2026Diagnosing Underperforming Video Ads: A Systematic Approach
When an ad underperforms, most teams either kill it or randomly tweak it. A structured diagnostic approach that identifies the actual problem before you fix anything.
Jun 23, 2026Explaining Video Ad ROI to People Who Don't Do Marketing
How to translate video advertising metrics into the language of business outcomes — revenue, profit, and growth — for CFOs, CEOs, and boards.
Jun 23, 2026How to Set Video Performance Baselines That Actually Mean Something
Industry benchmarks are averages of everyone. Your own historical data is a better baseline. How to build performance baselines you can actually measure against.
Jun 23, 2026Post-Purchase Video: Keeping Customers Engaged After They Buy
Video isn't just for acquisition. How to use video in post-purchase flows to reduce churn, increase lifetime value, and turn customers into advocates.
Jun 23, 2026The Role of Sound Design in Video Ad Performance
Sound design is the most underinvested lever in video advertising. What the research says about music, voice, and audio cues in driving attention and emotional response.
Jun 23, 2026Video Ad Reporting: What Your Dashboard Should Actually Show
Most marketing dashboards display metrics that are available, not metrics that are useful. What a video ad dashboard should actually track to drive decisions.
Jun 23, 2026Video Attribution: Why First-Click and Last-Click Both Lie
First-click attribution overvalues awareness. Last-click overvalues conversion. Both misrepresent what video advertising actually does. Better ways to measure video's contribution.
Jun 23, 2026Video CTR Benchmarks by Platform: 2025 Edition
Current click-through rate data for video ads across Meta, TikTok, YouTube, and LinkedIn — with the important caveats that make benchmarks useful instead of misleading.
Jun 23, 2026View-Through Rate vs. Click-Through Rate: Which Matters When
VTR and CTR measure different things, and optimizing for the wrong one at the wrong time wastes budget. How to think about both in context.
Jun 23, 2026What Makes a Video Ad 'Good': Defining Quality Beyond Gut Feeling
Most people evaluate ads based on whether they like them. The data says that's a poor predictor of performance. A framework for judging creative objectively.
Jun 23, 2026YouTube Ads vs. Social Video Ads: Different Creative for Different Viewing Modes
YouTube viewers are in lean-back mode. Social viewers are in lean-forward mode. The same ad often fails on one platform and succeeds on the other. Why, and what to do about it.
Jun 23, 2026Platform Benchmarks That Actually Matter for Video Performance
Stop comparing your video metrics to generic benchmarks. Here's which numbers matter by platform and how to set useful baselines for your specific situation.
Jun 22, 2026Reading Retention Curves: What the Drops Tell You About Your Video
The shape of your retention curve is a diagnostic tool. Each drop pattern points to a specific problem. Here's how to read what your audience is telling you.
Jun 22, 2026